Reuters is the world's largest news agency and it provides computerised information in a range of media on a global basis. This case shows that all five attributes of virtual organisation are present in the Reuters' Usability Group located in London, United Kingdom.
In response to the market conditions, a Usability Group was set up in early 1993 under the leadership of Greg Garrison, director of the Reuters' Usability Group, with the aim of creating a standardised electronic support system that is easy to learn, intuitive to use and will meet customers' future needs. In order to work towards this aim, the key method employed was to build the customers into the design process at multiple stages and would have needed a team of 24 experts ranging from ergonomics, artificial intelligence, psychology, market research, interface design, customer training and software design to be selected from Reuters offices world-wide for four years.
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